In August we released our 3rd version of Telligent’s tool for helping people measure and understand their community: Telligent Analytics 3.0.
Telligent Analytics is unique in that, unlike the myriad of other listening tools available, we started with ensuring that Telligent Analytics provided unique information first and foremost from Telligent powered communities. In the most recent version we introduced some capabilities to correlate community activities with external activities (twitter, blogs, etc.).
Combined, you can now view the sentiment of keywords or phrases (no limits on how many) that you wish to track and graph it over time:
But in addition to tracking sentiment from within your own community, you can also track mentions from external communities – such as twitter:
For example, using a generic topic like “Report” Telligent Analytics 3.0 shows mentions of that keyword on Twitter. On August 13th there was a spike in mentions, which can be explored simply by selecting a range in the graphic.
Next, you can view the topic for sentiment, so of the mentions made how many were positive and how many were negative? Telligent’s sentiment engine is a proprietary natural language engine that currently works only with English. It analyzes the sentence structure and determines if the keyword is being mentioned in a positive or negative manner – it is 80% accurate, unfortunately it can’t detect sarcasm and usually scores it negative.
Finally you can drill down into the topic, read the content that was analyzed and even go directly to the mention on twitter:
In addition to twitter you can easily add any source that supports RSS. In the example of twitter the Telligent Analytics application is using APIs to pull information directly from Twitter.
You can learn more about Telligent Analytics 3.0 at Telligent.com. At our site we have a video walk-through as well as some product PDFs with more details.