This past week I gave a talk on building sustainable online communities. You can access the presentation on slideshare and register on telligent.com to view the full webinar.
You can also view the slides on SlideShare:
In August we released our 3rd version of Telligent’s tool for helping people measure and understand their community: Telligent Analytics 3.0.
Telligent Analytics is unique in that, unlike the myriad of other listening tools available, we started with ensuring that Telligent Analytics provided unique information first and foremost from Telligent powered communities. In the most recent version we introduced some capabilities to correlate community activities with external activities (twitter, blogs, etc.).
Combined, you can now view the sentiment of keywords or phrases (no limits on how many) that you wish to track and graph it over time:
But in addition to tracking sentiment from within your own community, you can also track mentions from external communities – such as twitter:
For example, using a generic topic like “Report” Telligent Analytics 3.0 shows mentions of that keyword on Twitter. On August 13th there was a spike in mentions, which can be explored simply by selecting a range in the graphic.
Next, you can view the topic for sentiment, so of the mentions made how many were positive and how many were negative? Telligent’s sentiment engine is a proprietary natural language engine that currently works only with English. It analyzes the sentence structure and determines if the keyword is being mentioned in a positive or negative manner – it is 80% accurate, unfortunately it can’t detect sarcasm and usually scores it negative.
Finally you can drill down into the topic, read the content that was analyzed and even go directly to the mention on twitter:
In addition to twitter you can easily add any source that supports RSS. In the example of twitter the Telligent Analytics application is using APIs to pull information directly from Twitter.
You can learn more about Telligent Analytics 3.0 at Telligent.com. At our site we have a video walk-through as well as some product PDFs with more details.
From a comment left on this article:
How Social Media Upending Enterprise
Successful companies put more value on the information than the application.
Look at what Amazon has done for consumer buying or what Google has done for advertising. The key to this market is not on building the new ‘it’ application, but on helping companies understand how their brand is being discussed, what their customer perceptions are, and learning to innovate hand-in-hand with customers (many large enterprises now believe that the next set of innovations will come from outside the organization).
I’ve been involved in this space for nearly 10 years now. Nearly 3 years ago Telligent (http://telligent.com) started investing in analytical tools to help our customers understand the data after being the first in the market to offer a suite based collaboration solution.
Anyone can build the next forum, blog, wiki, twitter-clone, etc. they key is using the information to transform how the business measures, operates, and works with its customers and employees.
So I agree, there is a major shift underway. But it has to be about more than just the tools…
Yesterday our Community Server 2008 product was named Community Platform of the Year by InfoWorld for Applications, Middleware, and Data Management.
Obviously we’re thrilled with the recognition, but we’re more thrilled to be associated with a number of other technologies that were selected for this category including: Mozilla Firefox, and Oracle 11g.
Graffiti 1.2 is now available for download.
This release includes a number of updates and bug fixes (yes it was a long time coming). We’ve also published the product roadmap and all current customers will get a free upgrade to the 2.0 version.
I also want to apologize for us taking so long on getting some of this information published. When we initially launched Graffiti we didn’t anticipate its popularity and staffing plans for the product weren’t properly made. We’re fixing these problems and making some bigger investments in both the platform and our thinking for how people will use Graffiti in the future (more on that with the 2.0 release in 2009).
