Telligent hires Sociologist Marc Smith

Tuesday, November 04 2008

image Marc Smith, formerly Senior Sociologist Researcher on Microsoft's R&D team, has joined Telligent as our Chief Social Scientist.

Marc will lead Telligent's R&D efforts around analytics and business intelligence (tools to help you understand what people are doing in your communities), specifically Telligent Harvest.

For the last 10+ years Marc has been instrumental in defining, understanding, and describing the relationships that people form in online communities. You can read about some of his previous work in this 2003 C-NET article or this Online Community Report article:

The industry, more than ever, needs help defining what's important and how you measure the value of communities. Groundswell set the stage for describing this problem, we aim to address it even further. We’ll have more news to share about Telligent’s commitment to business intelligence around social analytics and what we expect Marc's impact will be in the coming months.

The short-story: we’re making a big bet on BI and analytics.