Wow, who built the AT&T site?

1 minute read

The morning my 9 month old BlackBerry 8800 has decided to die (and no Scott, I’m not buying an iPhone). So I headed on over to AT&T to see what BlackBerry they are offering now just in case I need to buy a replacement.

First I go to att.com and click on the big “Wireless” tab. So far so good From the wireless tab I click the “Personal” button to view the phones:

Nothing happens. So after a few more clicks (maybe it’s broken, right?) I notice that the site opened a new window:

 

So in order for me to look at their products and services I first have to decide if I want to make the AT&T home page Personal Wireless? I would never ever make any claims about being a usability expert, but this is just dumb.

Want to receive more great content like this for free?

Subscribe to our newsletter to get best practices, recommendations, and tips for digital marketers