The many-to-many aspects of Web 2.0

PriceWaterhouseCoopers published an article recently titled Operational Web 2.0. I’m pretty sure this is the same article I was given that first used the term Knowledge Trails (I love that name). My copy was a paper copy of the report so I was happy to find the digital copy which included a wonderfully descriptive graphic that talks to the many-to-many collaborative nature of the web: