It’s on the Internet, so it must be true


A bit tongue-in-cheek, but here is a recent statistic I saw quoted on Twitter:

“90% of txts are open w/in 14 seconds of receipt.”

I’m always looking for great new statistics to quote, but I also always research them — if they are not linked to research — to figure out where the statistic originated.

I started with the above quote in Google.  Not much came back so I refined the search to “90% of texts are opened.”

This uncovered:

  • “90% of texts are opened within 3 minutes #mobilemm11″
  • “90% of texts are opened.” (referenced)
  • “94 percent of text messages are opened in 9 minutes or less”
  • “90 percent of all SMS text messages are read usually within three minutes of being received”

None of the statistics I found were from studies done by well known analysts. Sometimes a lot of these (once true) statistics go through a game of telephone on the web.

The real future skill is discernment … not the ability to just find information.